Wales reaches out to US and German students

Wales reaches out to US and German students

 

Government agency Study in Wales has launched two campaigns aimed at attracting international students from both Germany and the US.

 

German students who come to Wales to study always receive a warm Welsh welcome and we are keen to ensure this continues.

Aimed at German students, a multimedia campaign will take place over the next 10 weeks, introducing the nation's higher education. Separately, a series of U.S. college advisers and independent education consultants visited the country in May.

It is hoped that the 30-second series of videos shown on TikTok, Facebook, YouTube and Instagram promoting research in Wales will reach more than a million people in the Baden-Württemberg region, including undergraduate, postgraduate and parents of potential students.

The Wales International Education Partnership Global Wales has previously said it will focus on Europe as its main market.

Tracey Marenghi, director of marketing and communications, Study in Wales, said the two countries "have a long-standing relationship, with our capital city Cardiff twinned with Stuttgart, and a number of other towns and cities in Wales twinned with locations in Germany."

Recent figures show that more than 500 students from Germany attended the country's eight universities, with Aberystwyth University and the University of Wales Trinity Saint David both seeing an increase in the number of German students last year.

"German students coming to Wales to study always receive a warm Welsh welcome and we are keen to ensure this continues," Marenghi added.

"With some of the UK's most beautiful universities and some of the UK's lowest cost of living, by launching this campaign we hope to attract more talented students from Germany to Wales who are looking to enrich their lives with an adventure,  Just like the academy."

Meanwhile, 29 US university advisers and independent education consultants visited eight universities during a seven-day visit to the UK's smallest country.

"Over the last two years we've done a lot of virtual events and we can talk about how beautiful Wales is, how opportunities are here and how our universities care about their students – but you can't do that fairly," he said.  Robert Alexander, director of market development at Study in Wales, said.

"People need to experience it for themselves," he added.

Divided into two groups, some visited sports facilities at Cardiff Metropolitan University and ancient Egyptian artefacts at Swansea University. They then tour aberystwyth University with student services, before finishing off at the University of Wales Trinity St David to celebrate his 200th birthday.

"Here, every student is considered an individual, not just a pay cheque."

Other advisers toured the film school at the University of South Wales and visited the new home of journalism at Cardiff University. In the north of the country, the team experienced a flight simulator at wrexham University and boarded a research ship at the School of Ocean Science, Bangor, helping train the world's next-generation marine scientists.

"People's response to the trip has been very positive and most are surprised by the level of student care taken care of by our universities," Alexander added.

"We take student services such as health, financial, accommodation and employment support for granted, but that kind of support is not available in the U.S.

"In Wales, every student is seen as an individual, not just a pay cheque," he said.

 

 

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